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Business Basics: Part Two — Website
In my first article “Business Basics: Part One — Email”, a person judges you in 1/10th of a second. Consequently, when a potential customer sees your web address, they immediately decide if you are a “business”, or a person dabbling in a side hustle. Thanks to all of your hustle, sleepless nights, and tears of frustration, you’re venture is growing — CONGRATULATIONS!!
Now that you have a moment to breathe, let’s review a few of the foundational basics for a growing business.
Must Have — Business Domain Name
This is like your street address, it tells customers where to find you. If your current address is businessname.wordpress.com, then you are perceived as a side hustle. Your domain needs to scream your business.
My top picks:
- Free domain for one year
- Jetpack essential features
- Email & Live Chat Support
- Dozens of FREE themes
- Basic design customization
- 6GB storage space
- Remove WordPress.com ads
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- Award winning 24/7 support